Dear editor, EVERY trained and qualified media personnel, be it a Journalist or Public Relations practitioner knows the impact certain Articles might have on the audience (readers, listeners or indeed viewers) and some of it can be positive or negative depending on the message being communicated.For those of you who might be on the same page with me, we all know the impact of what “careless” or “unconscious” reporting would have on our target audiences and therefore, we are guided by our professional ethics of always being cautious with what we write and how we report knowing that should we be careless in our reporting, we may end up starting a fire whose flames we might not manage to extinguish and thereby causing destruction.However, as a person from the media industry, I must make mention that I am very concerned and worried with some of my colleagues who are working as media team members for political […]
A WORD OF CAUTION TO POLITICAL PARTY MEDIA TEAMS
