By Namwanja Margaret ChikwabiIn Start-up Master Plan: A quick guide to launching your business (2019), author Clive Kalambo presents a business self-help book that can best be described as practical. As put in the title, the book is a good source of information for the novice business person or entrepreneur. Some title chapters are Patience in Business, Branding and Marketing, Watching Your Expenses, Timing and Focus on Clients. At 127 pages, Start-up Master Plan contains short paragraphs focusing on specific issues in the realm of business. In the very first chapter Identify Your Passion, Clive Kalambo submits that having a passion for your business endeavour does not shield you against business storms, but gives you an extra and invisible drive and energy to march on when the going gets tough. He adds that having a passion for something ensures that your work eventually feels like play, and there’s no better feeling than that. When it comes to Watching Your Expenses, the […]
BOOK REVIEW: START UP MASTER PLAN
