Tue, 18 Apr 2017 06:28:01 +0000 By Chungu Katotobwe GOOD MARKETING means that the marketplace pays for your marketing! One of the reasons why clients do not buy more lines of insurance and refer to your agency minimally is because they do not know what you sell. I know it seems obvious to you, but if you do not make it crystal clear to clients they will only think of you for the products they already own. Create an easy-to-read one-pager that shows everything you sell and have your producers review that sheet during your new customer on-boarding process. While you are at it, make a corresponding page on your company website to email existing clients and share on social media. Encourage clients to program your insurance agency phone number into their cell phone in case they have a claim or billing question. They will be walking around with your contact information everywhere […]
