By BUUMBA CHIMBULU PLAYERS in the insurance industry must simplify their messages for consumers to understand its importance, especially in the wake of the current challenges being faced in Zambia. This is according to Kuda Ngoma, ZSIC General Insurance Head of Marketing, who admitted that most consumers were still having difficulties understanding the critical role insurance played in their lives. Mr Ngoma noted that simplifying the messages would also assist the industry to deal with a myth that insurance was a scam. He was speaking during a panel discussion on the insurance customer experience at the just ended 2024 insurance conference organised by the Insurers Association of Zambia (IAZ) in Chongwe. “Use simple language when talking to customers because insurance still difficult to understand. So, we need to make our message simple and show people how insurance works as this will convince that it is not a scam and that it is not a pyramid,” […]
Simplify insurance lingo, insurers prodded
