By Mirriam NasileleIn the realm of nature conservation, the Wildlife Crime Prevention (WCP) Zambia celebrates its success; highlighting the pivotal role collaboration plays in addressing complex issues like illegal wildlife trade and promoting nature conservation efforts.WCP has embraced a collaborative ethos, engaging with diverse stakeholders ranging from government bodies and private organizations to NGOs, media outlets, and creative agencies. The synergy created through these partnerships underscores the importance of a collective approach in combating nature crime.At the forefront of WCP’s strategy is a series of impactful behaviour change campaigns: the “This Is Not A Game” initiative, in collaboration with the Ministry of Tourism under the Department of National Parks and Wildlife, a popular Zambian telenovela, Mpali, and social media influencers, like Dr Mujajati Aaron, has successfully reached millions, emphasising the dangers of illegal bushmeat consumption. The campaign has also utilised radio shows, social media movements, and Print media. All these efforts have effectively disseminated information […]
WCP Zambia’s Collaborative Conservation Approach to Nature Protection
