Most successful entrepreneurs don’t leave success to chance. They build on opportunities. And for, Tatiana Mercy Basa, the CEO and proprietor of “Elshadai Fashions and Beyond” figuring out her niche market was essential process of starting her business as she wanted to provide a product or service that connects with target audience’s wants and needs. Today, she has managed to create and cement a fashion business brand that is making waves in this industry.
TATIANA BASA: FROM FINDING A PASSION TO FOUNDING A FASHION EMPIRE
