By BUUMBA CHIMBULUINNOVATIVE and aggressive marketing strategies should be adopted by the insurance industry in Zambia to change the public negative perception about the products.As customers become used to digital interactions as the new norm, there will be a changing level of expectation in how they are communicated with from now on, according to the Zambia Institute of Policy Analysis and Research (ZIPAR) Executive Director, Herrick Mpuku.During the just ended 2021 annual insurance conference celebrated under the theme “Enhancing the role of insurance to support economic growth,” Dr Mpuku stressed that increased marketing would show just how accessible insurance was.“Penetration of the insurance industry has remained low in Zambia. Insurance companies need to consider such areas as small business/ small scale insurance insurance/ micro insurance, credit insurance – local and international and social insurance –pensions and gratuities,” he said.Insurance, Dr Mpuku said, was a key instrument of risk transferring, indemnification and intermediation.He stated that product […]
‘ADOPT AGGRESSIVE INSURANCE MARKETING STRATEGIES’
