SHOULD THE PF REBRAND OR REBUILD ITSELF?By MUBANGA LUCHEMBE THE former ruling party, PF admitted publicly during the aftermath of the August 12 polls what many of its own strategists had been whispering for days: that it will never win the popular youth vote whilst it continued to be seen as representing only “recycled” and “stuffy old men-and-women-in-politics.” In a scathing post-election analysis on its failings, the party called on its members to embrace the millennial-generation and young working class people – groups that voted overwhelmingly for the UPND in last month’s general elections. The PF leaders, still reeling from their general election defeat, are reportedly considering whether a rebrand could help improve the party’s fortunes. But damaged political brands must tread carefully as they seek the path back to popularity, keen observers suggested. But others might argue that when the Zambian public had provided such a clear signal to a party that its brand is […]
SHOULD THE PF REBRAND OR REBUILD ITSELF?
