MESSY COMMUNICATION!THE new administration will definitely need to man- age communication in a more professional and well-structured manner to forestall the current poor display.Firstly, it is critical to appreciate that information is a delicate commodity and thus must be handled with due care and diligence.If not handled professionally, information may get distorted and mislead end users; this can prove ghastly for the communicator.Secondly, it is always important that professionals at technocrat level fully acquaint politicians with the nitty-gritties of effective communication.On the other hand, politicians must always fully prepare themselves before getting on air to address the nation, as failure to do so could result in a huge bungle.It is also important for the UPND spokesperson and other party functionaries to stick to party matters, without delving into government aspects.On the other hand, Information and Media Minister, Chushi Kasanda, must confine herself to speaking about Government issues without getting muddled up in party affairs.Therefore, the […]
MESSY COMMUNICATION!
