Zambia produces a lot of high-quality products. However, most people are still inclined to buying imported products. Mainly due to two factors namely: the collapse of industry in the 1990s and the negative perception towards local goods and services.In 1970, for instance, the manufacturing industry accounted for 15% of gross domestic product (GDP). The manufacturing sector’s contribution to GDP increased rapidly reaching its peak in 1992 at 36.1%. However, due to reasons not covered by this article, Zambia decided to shift from a command economy to a free-market economy and liberalised its trade in 1994. The domestic industry collapsed almost immediately and the manufacturing sector’s contribution to GDP declined to approximately 10% in 1995.The collapse of industry meant that Zambia had to rely on imports to meet consumption demand. The heavy reliance on imports ended up changing the tastes of consumers in favour of foreign products. Subsequently, it emerged that unless a product tastes like […]
PROMOTING LOCAL PRODUCTS TOGETHER
