POLITICIANS in Zambia must demonstrate maturity and their ability to serve the citizens with utmost sincerity.Honesty and sincerity must always define politicians during campaigns, which are an effective vehicle through which appropriate and convincing messages can be relayed to the electorate.Therefore, politicians must put forth proper campaign strategies that are user-friendly and easy to understand as opposed to engaging in helter-skelter that confuses the masses.All campaigners ought to realise that many Zambian voters are experienced enough to distinguish rhetoric from realistic targets.Many a time, politicians erroneously believe that voters are gullible to the extent that they will accept any propaganda including outmoded political schemes.Firstly, it is worth noting that information on many topical issues abound, especially with the advent of advanced Information and Communication Technology (ICT).In this digital era, information can easily be obtained at the click of a button.This means that the citizens, even those with the most basic education, are able to conduct […]
INTEGRITY IN POLITICS
