By BUUMBA CHIMBULUTHE Independent Broadcasting Authority (IBA) has warned Muvi Television for unethical behaviour and failing to exercise good moral judgement after featuring Poor People’s Party President, Alex Muliokela.IBA Director General, Josephine Mapoma also warned all broadcasters to exercise professionalism in view of the forthcoming general elections.While IBA understands that each station has its own editorial independence, it will not take kindly to radio and television stations that throw caution to the wind and fail to exercise good moral judgement.A video featuring Mr Muliokela when he featured on Muvi Television has gone viral on social media.Commenting on this, Ms Mapoma said IBA had directed Muvi Television and all broadcasting stations to take ethical considerations seriously, regardless of whether a programme was paid for or not.“IBA wishes to caution stations against broadcasting material, which may cause humiliation, distress and violate human dignity in accordance with Section 33 of the IBA Act of 2002, which provides the […]
