Fri, 23 Jun 2017 11:12:38 +0000 By MAILESI BANDA ZAMBIA has the potential to become a hub and choice destination for the Meetings, Incentives, Conferences and Events (MICE) industry in the Southern African region, Proflight director of Government and industry affairs, Philip Lemba, has said. Captain Lemba said an increase in activity in the MICE industry, which represents an important segment of the tourism sector focusing on business events and activities, held ample opportunities for the country’s tourism sector. “Zambia’s central location leads to various tourist attractions and untouched natural landscape, existing businesses and opportunities for investment, made it a strong contender in the MICE industry,” he said. He said the airlines domestic and regional flight network served to connect both business and leisure travellers to their destinations. He said this made it a vital component in making the industry a success through providing accessible, quick and affordable mobility. He noted that Proflight’s domestic and […]
