Fri, 09 Jun 2017 14:14:47 +0000 By KALOBWE BWALYA AN American agricultural firm has pledged to set up an agriculture processing plant worth about US$1 million to service the tourism industry in Zambia. Sabrosa Foods Incorporation (SFI) chief executive officer Duane Thompson said his firm, with an investment portfolio of US$12 million in the United States, was set to provide value addition to agricultural products consumed by the tourism sector in Zambia. Mr Thompson said SFI planned to enhance value added food product trade outside of South African distribution channels with an overall objective of increasing brand awareness, sales volume and profitability. According to first secretary for press and public relations in Washington DC Cosmas Chileshe, Mr. Thompson said this during a meeting with Zambia’s first secretary (tourism) Marsha Holdway and first secretary, (trade) Charity Zulu in Virginia. “As measurable results from achieving these goals, Zambia’s tourism destinations will be promoted as travel favorites […]
