Mon, 26 Feb 2018 09:50:10 +0000 By Chungu Katotobwe LITERATURE contains different definitions for insurance products online marketing. In some cases, the impact of the internet on insurance cover marketing has been underestimated, or was simply understood as a substitute for ordinary or classical marketing. From today’s reality, this view can no longer be upheld. The major task of insurance online or internet marketing is to draw attention to one’s own web presence and to monitor visitor behaviour through various insurance products. A company should therefore, define its online marketing strategy in clear terms and set measurable goals. Goals can include amongst others, increased awareness of insurance products or higher profits or revenues. Unlike traditional marketing, internet marketing can often be much more precise, cost effective and more effectively controlled. As a rule, a balanced online marketing mix, and classical marketing should be considered. The development of information and communication technology is progressing rapidly. The […]
