Thu, 08 Dec 2016 10:57:51 +0000 By Mailesi Banda THE private sector must compliment Government efforts if the tourism industry is to attain much anticipated growth, former Tourism Minister Patrick Kalifungwa has said. Commenting on the national budget allocation to the tourism sector, Professor Kalifungwa said the money was not enough. “The money allocated to the tourism sector in the 2017 national budget is not enough, if anything we need about 15 to 20% and the Budget has not met that threshold, hence the need for the private sector to complement Government efforts,” Prof. Kalifungwa said. The Vice Chancellor of Livingstone International University of Tourism Excellence and Business Management, Prof. Kalifungwa stated that instead of the private sector marketing individual products internationally, it would make economic sense if those involved in the tourism industry marketed Zambia as a tourist destination. “We usually do not have enough money pumped into the marketing and promotion of […]
Kalifungwa calls for private sector participation in tourism
