Sun, 28 May 2017 11:02:29 +0000 By Mark Kunda Marketers and marketeers are different. Marketing is a profession and marketers are professionals. The way marketing is being conducted in Zambia leaves so much to be desired. Zambia urgently needs safety conscious marketers. I remember a TV advertisement by Workers Compensation Fund Control Board. The advert showed an employee of a marketing company requesting his boss to register with Workers Compensation. The boss responded “we are not a mining company. We are a marketing company. We don’t need safety.” Thereafter the advert went on to show the same boss having a vehicle break down when rushing for a meeting. As his driver was repairing the vehicle, the vehicle fell on the driver, crushing his legs which resulted in huge medical bills. At that point the boss realized the importance of safety. The attitude exhibited by the boss is common among many marketers. They don’t see need […]
