The “This Is Not A Game” campaign represents a comprehensive action aimed at raising awareness about the dangers of consuming illegally sourced bushmeat while advocating for safer alternatives like legal game meat. Despite its seemingly suggestive tagline, the campaign’s activation event cleverly combined fun and interactive games with a serious message, attracting over 500 individuals at East Park Mall and engaging approximately 50, 000 social media users on Facebook and Instagram.
Activating change with Zambia’s first-ever bushmeat-themed behaviour change campaign
