Sat, 03 Dec 2016 10:56:09 +0000 THE marketing profession has been infiltrated by unqualified people masquerading as marketing practitioners, says the Zambia Institute of Marketing. ZIM president Evans Muhanga says that this has resulted in the profession’s image being dented by masqueraders who are holding marketing positions. Mr. Muhanga observed that it was against this background that the institute was campaigning for the strengthening of the ZIM Act to regulate marketing so that only qualified people were employed in marketing and sales positions. “Today we have masqueraders holding marketing positions, thereby denting the image of our profession when the limited knowledge they have falls short of expectations from management and the board during times of economic downturn and turbulence,” said Mr. Muhanga. He added that the limited marketing knowledge such people had failed to provide turnaround strategies for organizational survival. “The basic knowledge they possess in sales and advertising is insufficient to move the organization […]
