Wed, 12 Apr 2017 06:11:34 +0000 By Kelvin Chungu In the previous article, I wrote about the global trends (as adapted from an EY Upside of Disruption, thought leadership publication) that are currently disrupting industries boundaries and in turn adding stress to the bottom line of many enterprises, partly enabled by the advent of mobile communications and increasing social media platforms. It has become well understood that the mobile communications and social media platform generate significant data from willing participants and those companies that embrace this platform will find a lot of opportunity to gain insights that would be useful to them to be able to gain competitive advantage. Data from Facebook, LinkedIn, Twitter or Instagram deliver the sort of niche information about the users proclivities and demographics that can enable an innovative company to realign their offering and be better at targeting its customer’s needs. And it is yearning for willing users to […]
